Specialized serviceWhat we do

Geospatial Data Analytics, Forecasting, Modeling, and GIS

MPower Group achieves many of its goals because of its ability to provide geospatial data analysis, big data statistical analysis, forecasting, modeling, and geographic information systems mapping. The services assist clients with forecasting trends and creating prediction models and simulations for grant application and project management as well as membership and asset management for associations and commissions.

Clients are offered data collection methodologies as well as theoretical and statistical analyses to support master planning for economic development, membership management, membership recruitment and retention, employee engagement, and historic preservation for municipal projects. Specific efforts have been delivered to generate expansion projects related to revenue development, economic revitalization, and sales tax impact for budgetary and legislative action.

Event / Convention Management, Entertainment, Production

Associates of MPower Group have created and implemented hundreds of events including private events, grand openings, product launches, sporting and athletic competitions, fundraisers, concerts, fairs, expos, trade shows, festivals, and conferences/conventions. Past events have included attendees in excess of 30,000. MPower Group also has experience in promoting specialty events, including Mardi Gras Balls, performer launches and promotions, and “Hollywood-Style” award shows and opening nights.

Public Awareness and Media Campaigns

MPower Group achieves its client’s missions by creating and developing integrated marketing and communications plans that are based on sound research strategy with additional emphasis in evaluation. Typical MPower Group campaigns consist of mission, goals, strategies, outreach / coalition development, timeline, budget, and evaluation components. Each campaign is supplemented with marketing components including creative, direct marketing, event marketing, fundraising, governmental action, grass-roots marketing, training, and media buy if necessary. MPower Group prides itself on its commitment to outcomes measurements and evaluation.

Graphic Design and Corporate Identity

MPower Group design professionals can prepare award-winning corporate identify packages, brochures, advertisements, annual plans/reports, posters, exhibits, and other print and collateral materials, and multimedia presentations. MPower Group presents copy and graphics in a way that is easy to read and culturally sensitive to diverse audiences. Most importantly, our creative campaigns produce measurable results for our clients — in sales generated, tourists attracted, members recruited, engaged, and retained, and awareness increased.

Digital, Social, and Multi Media Services: Video Production, Web Development, & Technical Programs (Drone Capable)

MPower Group’s multimedia expertise includes a complete array of web and video services. Full-service web development capabilities include strategic planning, database-backed web applications, streaming video/audio/multimedia, and social media integration and design. Video capabilities include corporate/industrial development and production, broad-based development of public service announcements, broadcast television commercials, and video news releases.

Support Services

Additional Support and Media Services

Media Buying

MPower Group professionals can develop comprehensive media strategies for large-scale national advertising campaigns as well as single-market buys. Our media planning team analyzes Arbitron, Nielsen, and other industry data to narrowly define optimal frequency and reach in order to get our clients’ messages delivered to the right audience at the right time. Through long-standing contacts, we have the purchasing power to negotiate favorable rates.

Market Research

MPower Group professionals can conduct focus groups, one-on-one interviews, public opinion surveys, mall intercept interviews, and other forms of qualitative and quantitative market research to inform our clients and guide their steps in the communication process. We have an experienced research team to act as focus group moderators, data analysis specialists, and expert report writers who synthesize target audience perceptions into action plans.

Other Support Services

  • Employee Training and Development Programs
  • Experiential Learning Program Design
  • Academic Administration
  • Curriculum Design
  • Sales Contracting